How To Do a Proper E-Commerce Keyword Research
Any online shop desires to sell more. However, sales do not precede visibility. Without your store showing up in the results of the search, the customers will not be able to contact you. This is where the keyword research takes the centre stage on the success of e-commerce.
The most popular belief among many store owners is that the idea of keyword research only involves identification of high search volume keywords. That idea ruins growth. This is not the case with E-Commerce SEO. You require the keywords that demonstrate the buying intent, comparison intent and demand of the product.
This content describes how to do a proper e-commerce keyword research in a realistic and practical manner. I will not make you muddled in theory. I will do it in the manner of a professional SEO expert dealing with actual e-commerce sites.
By the conclusion, you will learn how to locate the keywords which will appeal not only to the visitors but also to the buyers.
What E-Commerce Keyword Research Really Means?
The research on E-Commerce keywords is the process of finding the specific words and phrases which people type in the search engine when they intend to make purchases through the internet. These searches occur in various levels of the buying process.
- Some users search to learn.
- Some search to compare.
- Some of them shop on the spot.
You are to find these searches and match them with appropriate pages on your store. That is the basis on how to conduct a proper E-Commerce keyword research.
As opposed to blog SEO, E-Commerce keyword research is more revenue oriented than traffic. A low-volume high-purchase-purpose keyword is capable of producing more sales than a high-volume information keyword.
Why Keyword Research Is So Important for E-Commerce?
In E-Commerce SEO, everything is controlled by key word research. It determines the ranking of the pages, The products being sold and the amount of revenue your store will earn through the organic traffic.
When you use the wrong key words, you will get the traffic yet you will not make any sales. Tourists arrive, window-shop and walk away. When you select the appropriate keywords, people come in with a purpose. They contrast, and add to cart, and make a purchase.
Search engines align user intent and content. Without proper alignment of your product pages with search intent, there will never be a conversion in the rankings. This is the reason that it is critical to learn how to conduct an appropriate E-Commerce keyword research to be successful in the long term.
Understanding Search Intent in E-Commerce
Search intent describes the reason why an individual carries out a search. Intent is crucial in E-Commerce and not numbers.
There are people who desire information. Others desire comparisons of products. Some want to buy now.
For Example, a user who goes to a search engine and types what is a power bank is also learning. That is an appropriate keyword to a blog post. The other internet user who is typing best power bank to travel is seeking a recommendation. Such a keyword is applicable to a comparison or category page. The person who types in terms of buying 20000mah power bank online is interested in buying one on the spot.
Such a keyword is on a product/ category page. Intent is a clearer concept when it comes to selection of keywords. There should never be guesses on good E-Commerce SEO.
E-Commerce Keyword in the Different Types
E-Commerce keyword research has a number of key words that each has a different purpose.
Seed keywords or short keywords are words that are used to describe products in a general manner.
Such examples are power bank, wireless charger, or portable charger. These are keywords that will make you know the demand but they are normally competitive. The long-tail keywords are longer and specific. As an example, fast charging power bank to charge the iPhone 14 or slim power bank to travel. These are intentional and more convertible key words. Branded keywords encompass names of the brands, including the name of anker power bank price. These are good keywords in cases where the user trusts brands. Attribute based keywords refer to features, size, price or a use case.
As such, USB-C fast charging power bank or power bank less than 2000. These are all the types of keywords which are used in a strong E-Commerce strategy.
How to define Your E-Commerce Niche?
You should establish your niche before you should touch any tool. The weak keyword signals are created by a vague niche. Strong relevance is achieved by a niche.
In case you are selling electronics, it is too general. That is better provided that you are selling mobile accessories. Even better, in case of selling power banks and chargers. Proper niche definition will give you an idea about which keywords are important and which ones are not. It also assists Google in knowing that you are knowledgeable in certain topics.
This has enabled the ease with the method of conducting a good E-Commerce keyword research.
Understanding Your Target Customer
People, not tools, will initiate key word research.
You need to know the people who purchase your products and their thought processes. A price conscious consumer does not shop in the same manner as a high-end shopper. A professional will not search in the same manner as a student.
For Example, a student can use the keyword cheap power bank price. A practitioner can go to best fast charging power bank. The two desire the same product, and the differences in their keywords are indicative of differing priorities.
When you know customer mindset then you can forecast the search behaviour.
Building a Strong Keyword Foundation
The majority of E-Commerce keyword research begins with seed keywords. These are mere words that outline your products.
In the event that you are selling power banks, your seed phrase can be power bank, portable charger, wireless power bank, fast charging power bank, and USB-C charger. The keywords are useful in helping the tools to come up with thousands of related keyword ideas.
Nonetheless, the decision on the type of keywords to use and which ones are profitable cannot be made by tools. This requires the use of logic and intent analysis.
Adding Buyer Intent to Keywords
Buyer intent is a divider between traffic and revenue.
Terms such as purchase, the best, price, customer reviews, discounts, online, original and cheap are signals. These words together with product names make keywords commercial.
For Example, the power bank is generic. Buy power bank online demonstrates a desire to buy. The intent will be comparison in the form of Best power bank for travel. The interest to purchase a power bank is local in Bangladesh.
In an E-Commerce keyword research one must always focus on keywords that provide buying indicators.
The Right Keyword Research Tool Usage
The keyword tools are used to generate more ideas and spreadsheet demand. Google Keyword Planner, Ahrefs, SEMrush and Ubersuggest provide search volume, challenge of the keywords and CPC.
Search volume shows demand. Competition indicates the use of a keyword. CPC shows commercial value.
A search word with an average volume and high cost per click is usually one that shows a high intention to purchase. Neglect not to pay attention to low-volume keywords. A lot of E-Commerce purchases are the result of the low-volume and high-intention search.
Tools support decisions. They do not replace judgment.
Learning from Competitors
Competitor analysis consumes less time and effort. Your rivals are already in the top position in terms of sale generating keywords. It is possible to find missing keywords by analyzing their category pages and product pages. On competition is also weak at certain points which can be identified.
For Example, is when the competition occupies the first or second position on a search query of fast charging power bank on travelling, but they fail to do their optimization properly then you can make a better page and optimize on such a query.
how to do a proper E-Commerce keyword research will include competitor research.
Why Long-Tail Keywords Are More important than you think they are?
Long-tail keywords translate to special needs. They draw tourists that are aware of what they desire.
For example, a person entering power bank will only browse. A person typing in 20000mah fast charge power bank iPhone has made up his mind. Competition on long-tail keywords is less, the ranking is quicker and the conversion is more. E-Commerce stores with short-keywords alone find it difficult to make growth.
Each product page must be reaching at least one high long-tail keyword.
Ranking Keywords by Page Type
Not all keywords should be placed on all the pages. Rankings and user experience are made better by organization.
The category pages are the most effective with such commercial keywords as the best power bank under 2000 or fast charging power bank. Transactional keywords such as Anker PowerCore 20000mah price are best utilized on product pages.
Blog pages are best suited with informative and comparison keywords such as the best power bank to carry in a travel.
This structure guides Google on the page to rank according to which intent.
Evaluating Keywords Beyond Search Volume
A large number of beginners pursue search volume.
That approach fails. Rather, consider keywords, basing on relevance, intent, competition and profitability. A 200 search strong intent keyword can be better than a 10,000 search weak intent keyword.
It is a good idea to always investigate the type of pages ranked in Google. In case E-Commerce product pages are ranked, the keyword is appropriate to E-Commerce. When blogs are taking over, the key word is content.
Mapping Keywords to E-Commerce Page
A single page is given one main keyword in a keyword mapping. This prevents redundancy and mix up.
For Example, Your category page can be focused on such a keyword as fast charging power bank. One of the product pages can be focused on Anker fast charging power bank 20000mah. A blog page can be aimed at how to select a fast charging power bank.
Effective mapping enhances the transparency of SEO and ranking.
Validating Keywords Through SERP Analysis
Search on Google before making final keywords.
Observe the results. View page types, length of content and product listing as well as featured snippets. Google already demonstrates what it would like.
When what you planned to do on your page is not the one Google ranks, change your approach.
The SERP analysis will prove whether you make sense by choosing a keyword.
Common E-Commerce Keyword Research Mistakes
Most E-Commerce websites do not work due to lack of basics.
They only go after high volume keywords. They ignore intent. They overstuff keywords in an unnatural way. They combine product and blog key words. They do not refresh key word research.
These are the mistakes to avoid that can create sustainable growth of SEO.
Conclusion
The research of keywords does not become a one-time process.
It is a continuous process which determines the success of E-Commerce. SEO can be expected when you know the types of searching intents, customer behaviour, types of key words and page structure. This tutorial described the process of conducting an appropriate E-Commerce keyword research in a real-life and realistic manner. Patiently apply this process.
Track results. Refine strategy.
That is the way successful E-Commerce brands develop on their own.
FAQ
- What is E-Commerce key word research?
It is a procedure of identifying buyer oriented search terms to online stores.
- What is the significance of researching on key words to E-Commerce?
It draws in the traffic which translates into sales.
- Long-tail keywords Do they work in E-Commerce?
Yes. They are superior converters and more quick.
- Which are the tools that assist in keyword research?
SEMrush, Ahrefs, Google Keyword Planner, and Ubersuggest.
- What is the number of keywords one page should have?
A primary key word and auxiliary related words.
- Should category pages be page targeted?
Yes. They are ranked highly on commercial intent.
- What is buyer intent?
It demonstrates willingness to buy a product.
- Is low search volume bad?
No. It is what is meant and not the amount.
- What is the frequency of keyword research?
Every three to six months.
- What is SERP analysis?
It involves the analysis of Google search results.
- Is E-Commerce SEO possible without advertisement?
Yes. There is organic SEO that generates long term revenue.
- Is blogging to be included in E-Commerce SEO?
Yes, to informational and comparison search.
- Is keyword stuffing harmful?
Yes. It is damaging rankings and user experience.
- What is keyword mapping?
Attaching keywords to particular pages.
- Are E-Commerce beginners able to do E-Commerce keyword research?
No, not with no plan of action.
